I recently purchased the audio book “The Thank You Economy” after hearing Justin & Mary speak about it in their program at WPPI and though this book is narrated by what sounds to be a well caffeinated author it was had a lot of great information about how to use social media for your business and how traditional advertisement is slowly declining and why. Gary, the author, also spoke a lot about how we are moving away from the faceless corporation mindset and more towards local small business again (what he called the humanization of business) and how more than ever before we need to make customer service and the customer experience a top priority (something your grandparents knew all too well) because unlike the 80′s clients today have a voice and with the invention of social media they are louder than ever before. Gary even speaks about the eventual demise of the use of Facebook and social media as a tool for advertisement by businesses, something which I think we are already beginning to see. There is a lot to take away from this and there are things that you can instantly implement into your business. If you haven’t read this book I highly recommend it. It will definitely make you think a little differently about your business, your approach to clients, and advertisement!
If you guys have any other business books that you have read and loved don’t hesitate to let me know about them, put their titles in the comments below!
David Abel is the owner of David Abel Photography & specializes in Wedding Photography with a very clean and timeless style. David Abel enjoys espresso, woodworking, and has an obsession for lions. Based in Richmond VA David Abel travels both nationally and internationally for weddings. Those few hours when he is not working he spends with his two crazy cats and the love of is life Kristy.